lightforce
As a freelance designer for LightForce Orthodontics, I’m entrusted with creating a variety of social media posts that advertise the company’s products and services to doctors and patients alike. It’s my job to take the copy I receive and utilize LightForce’s branding and photography assets to turn it into eye-catching designs with clear hierarchy and emphasis.
Digital marketing design, social
media advertising
October 2023 - Present
WHAT?
WHEN?
SOCIAL POSTS
CAROUSELS
Again, I love experimenting with different gradients using LightForce’s palette - it’s something I didn’t see a lot of among their collateral when I got started and was eager to explore more. I think that gradients in general - but especially gradients using a jewel-toned palette like this one - have the ability to both give pieces a really clean, professional look and add eye-catching emphasis where it’s needed. I also just think they’re really fun!
When tasked with designing a carousel to advertise one of LightForce’s new products back in 2024, I had the idea to utilize their teal accent color and starburst imagery as gradients against the dark, gritty background of these product photos. I think that this concept has the ability to add a real sense of texture and depth to LightForce’s darker color palette, and have experimented with it a lot more since making this. This particular design was a big hit amongst employees and has been consistently referenced as marketing and branding inspiration since its creation.
A few different layouts of a quote from a doctor who uses LightForce products. With simple pieces like this, I usually like providing a couple of options for the team to choose from.
Two variations of a post emphasizing LightForce’s efficiency. I came up with each of these very different iterations to see what would stick, and they ultimately went with the top version for textual clarity.
PROCESS & EXPERIMENTATION
Some variations of an event post advertising LightForce’s attendees of the AAO conference. I wanted to use some of LightForce’s new summery product imagery since the conference was in Florida and the other posts talking about it had put a heavy emphasis on its tropical location. We ended up landing on the layout on the far right.
Three potential templates for a carousel promoting some of LightForce’s software.
